Author and University of Washington professor Karen Litfin embarked upon a journey to many of the world’s ecovillages – intentional communities at the cutting-edge of sustainable living. I worked with Karen to design a book site that would not only inform readers, but inspire positive change.
“Thanks for producing such a beautiful site. I’m sure many people will learn and benefit from it.”
– Karen Litfin, Ecovillages author
A hub to inform, connect and inspire
From the outset, we realized that building a website simply to sell books wasn’t going to cut it. We needed a site that would supplement the printed text, while inspiring readers. To meet this goal, I designed a section of the site to showcase ecovillage life “at a glance”.
Related blog posts for each ecovillage
Related blog updates appear on each ecovillage’s page, so visitors can follow relevant updates.
Social media connections
Much of the discussion and activity surrounding the book centers on social media updates and Karen’s popular YouTube videos, so also included is a section to enable visitors to Like the official Facebook page and subscribe to Karen’s YouTube channel without ever leaving the site.
Every design project comes down to a series of decisions. My research-based approach didn’t limit our choices – it expanded them by allowing us to work collaboratively from a shared set of data.